NLBM WHISKEY LABELS

Label Design - Print Design - Packaging Design

The Fielder’s Choice Collection is the result of a collaboration between J. Rieger & Co. and the Negro Leagues Baseball Museum. This limited-edition collection of spirits celebrates two of our country’s favorite pastimes: sipping fine spirits and enjoying the great American game of baseball. Each bottle features a retro label inspired by a beloved and iconic Negro Leagues team: the Kansas City Monarchs, the Chicago American Giants, the St. Louis Stars, and the Homestead Grays. The spirits within are just as special, including the category-defining Kansas City Whiskey and the three components that make that whiskey: bourbon, rye, and light corn whiskey. The look and feel of this collection was inspired by early 1900s baseball game posters that advertised game matchups. Labels, social media posts, sales materials and a custom 4-pack box were all created for this project. Incredible photos taken by @parkerganderson.